OVERVIEW

The Grid is a networking organisation, based in Birmingham, UK, aiming to develop the innovation ecosystem across the region. They focus on supporting ideation, creativity and growth, as well as helping the Government and LEPs gain more understanding of the needs of startups in the region.

Their statement inspired me to build a colourful identity, mirroring the organisation's flexibility and openness to everything new. Starting from the company's name, the visual identity was built around an orthogonal grid, very easy to assess and to apply in different promotional materials. Created in collaboration with my fellow Goldfish.